20 Denmark St
London
WC2H 8NE
Open:
11-7 WEDS-Sat
12-5 sunday
BEAUTIFULLY ROMANTICISED ACCIDENTALLY TRAUMATIZED IS A DISRUPTIVE AND MULTIFACETED BRAND THAT SEAMLESSLY BLENDS MUSIC, FASHION AND COMMUNITY. FOUNDED BY YUNGBLUD, B.R.A.T. EMBODIES A LUXURY PUNK AESTHETIC WITH A COMMITMENT TO ETHICAL PRACTICES.
CREATED BY AND FOR OUR COMMUNITY. DESIGNED IN OUR DENMARK STREET STUDIO. NEO-HERITAGE.
B.R.A.T. STRIVES TO DISRUPT THROUGH FEARLESS CREATIVITY, AUTHENTICITY, ORIGINALITY AND COMMUNITY.
"This street, Denmark Street, has paved the way for The Best of British music since the 1950s. I grew up on the street. It has always been my dream to have a building here. YOU made that dream come true and I'm eternally in your debt. I’m running this place with my best friends so please come and support to keep this heart beating." - Dom, when we opened
"Came in not knowing what to except, however I am so amazed at how kind, friendly and wholesome the staff are! Bobs & Ussy were wonderful and in a time I felt super low they've lifted my mood! Keep up the good work and welcoming space, I will definitely be back ❤️"
"Lovely place, good music, good vibes, great coffee, wonderful staff, I've never felt like the 'weird one' being here. Looking forward to seeing more jewelry. Love you guys!"
"The time in this shop was a moment of a life time. All staff were lovely, reading the messages on the walls from all fans made feel so much more part of community... I want to go back again! This was one of the best days of my life xx"